Indoor Waterparks Offer Fun Year-Round
Indoor
aquatic parks are appearing with growing frequency across North
America. Inspired by their developersê desires to meet the needs of the
community in an attractive and entertaining way, these facilities offer
year-round attendance, greater revenues and lower subsidies and À in
some cases À surplus cash flow for the municipalities that build them.
However,
indoor aquatic parks can involve unexpectedly high capital and
operating costs. For this reason, an understanding must be developed of
the different design features that are available, their entertainment
value and their potential economical return.
Several
parks, including Water World at Timothy Lake in Pennsylvaniaês Pocono
Mountains, the Shoreview Community Center in Shoreview, MN; and the
recently opened North Clackamas Aquatic Park in Milwaukee, OR, are
proof that indoor waterparks can be profitable.
Historical Perspective
The indoor
leisure pool or waterpark had its genesis in Western Europe, where 30
years ago governments began to include water-play features, such as
wave pools, elaborate waterslides, waterfalls and endless rivers into
conventional natatoriums. This concept was then seen, modified and
copied by architects in Great Britain. In time, the indoor leisure pool
appeared in Canada, but indigenous variations. Now, the design is being
imported into the United States, with even more modifications.
"I think the
indoor waterparks are excellent. Our parent company in London has
several of these of various sizes, and we are bringing the style to our
system. Iêm always entertaining people who are interested in doing this
type of thing in their area. We see ourselves as a prototype for the
country," said Steve Walston, manager at Water world, Bushkil, Pa.
The indoor
park includes a 290-foot lazy river, two 18 foot waterslides, a Lily
Pad activity pool and kiddie pool with a New Braunfels General Store
Little Bucaneerês ship, a raindrop and a few small childrenês slides.
There are two
basic prototypes for an indoor aquatic center. The first is
freestanding "wet" recreation center, such as the new North Clackamas
Aquatic Park. This type of complex consists only of a natatorium with
the necessary support spaces for dressing, administration, food
service, mechanical systems and maintenance. "We went and looked at
nine indoor leisure centers to get ideas for our floor plan and to
decide what to include. A lot of the Canadian ones had ice rinks and
community centers attached to them, but our facility is strictly an
aquatics park" said Lori Stirn, Aquatic Park, which opened in June.
The second
prototype is a leisure pool natatorium that is part of a multi-use
community center that also provides dry activities such as gymnasiums,
a weight room, meeting rooms, a game room and perhaps even an ice rink
or tennis center. Shoreview Community Center is an example of the
multi-use community center, offering an array of aquatic attractions at
its indoor leisure center: a 210-foot Speed King waterslide, pool with
zero-depth entry beach area, a New Braunfels General Store mushroom
waterfall, 15-person spa, outdoor wading pool with sun deck and a
tropical décor. In addition, the facility includes a gymnasium,
aerobics studio, a weight/fitness room, and day-care facilities,
meeting rooms, a banquet room, administrative offices and city hall.
Indoor vs Outdoor
While on the
surface, indoor waterparks seem similar to their outdoor cousins; many
distinct design differences must be considered. This is especially true
with regard to wave pools and waterslides.
Indoor wave
pools are smaller and engineered differently. Space must be included
for the wave generation equipment, which can be sized for relatively
small pools and for combination wave/lap pools. The latter design has
been used to meet multiple program requirements with a limited capital
budget and/or a small building footprint.
However, a
wave pool within a natatorium creates special dehumidification and
acoustic challenges. Humidity caused by the wave action can impact the
building materials and should be accounted for in the air-handling
system design. The design response to noise can occur in a variety of
ways. With the sound of the breaking waves and the squeals and shouts
of swimmers, the noise level is significant. To prevent the noise level
from being so high that patrons cannot hear directions from lifeguards
or instructor reverberation must be controlled.
Lighting also
is essential for safe operations, yet there can be a great temptation
to develop excessively novel lighting arrangements. While illumination
can significantly influence the "fee" of the room, the designer must be
careful not to poorly implement a good idea. Windows to the outdoors as
well as skylights are successful and can create a feeling of bright
space. However, care must be taken to avoid glare on the water surface.
Unlike at
outdoor wave pools where large zero-depth entry beach areas are used
for soaking up the sun, such expanses at indoor facilities are sparsely
used and may not be a good investment in space or money. An alternative
is a broad ramp, with the surplus space designed at a depth of 2 feet,
6 inches to 3 feet with access by stairs.
The installed
indoor waterslides bring with them a very high per-square-foot cost
relative to other parts of the natatorium due to their footprint, the
recirculating pumps and the required ceiling height. However, this
usually is an acceptable cost, because slides have a large capacity for
participants.
Other items,
however, easily make the transition from outdoors to inside. Water
fountains are colorful, gentle and appeal to all ages. The fountains
can be placed in many areas, including zero entry areas, endless
rivers, spray or fountain slabs or recessed alcoves. Features À such as
whirlpool spas, bubble couches, mist sprays, indoor/outdoor pools, deck
showers, lounge furniture, water spouts and wet side snack bars À can
provide a respite from the more active areas. Most of these amenities
are not expensive, yet can add much variety to the visit.
One effective
way to tie all of the elements together within the leisure pool
natatorium is theming À from Polynesian to tropical to cartoon
characters. Theming also can include music, but if a sound system is to
be included in the design, the choice of materials and components can
be critical. Many speakers designed for public spaces, for example, do
not have adequate defense against the aggressive atmosphere that can
exist in a natatorium. A sound or acoustical consultant experienced in
natatorium installations can address this design challenge effectively
and economically.
Making the Numbers Work
Indoor
waterparks must be understood in their entire context, not just for
their design elements. To avoid disappointment, the most important step
any potential owner can take is to develop accurate estimates of
construction development and project costs, as well as meaningful
projections of revenues and expenses. Financial planning and
feasibility studies À including revenue, operating costs and any
possible competing organizations À must precede any firm development
plans.
Revenue is
the result of attendance and the income earned from the attendees. The
fee structure should be set to maximize cashflow for the center.
Frequency of use also is a key to cashflow. The recreational swimmer at
an indoor leisure aquatic enter typically spends more money per visit
than the users of a conventional lap pool center.
The
recreational swimmer also will pay higher user fees than other aquatic
users À two to three times what the competitive/fitness lap swimmer is
will to pay.
Admission
fees typically are higher at indoor aquatic parks than at traditional
pools. At North Clackamas, for example, the daily admission fee is $9
for adults who live out of the park district and $6 for residents.
However, the fee is less for lap swimmers or program participants who
want to use the facility for a brief period of time. And, special
prices are offered for senior citizens.
"Thereês a
little sticker shock for the patrons, at first. After all, itês not the
$1 swim it used to be. But the recreational value is high per the hour;
it costs less, hour-for-hour, to use our facility than to go to a
movie." Stirn said.
Attendance is
influenced by the attractions in the aquatic center, competing aquatics
facilities (indoor and outdoor), non-aquatic recreation facilities plus
non-recreational attractions. Other factors that will affect attendance
are weather, seasons, school schedules, demographics and geographic
locale.
Families are
the primary market for the indoor leisure aquatic center. This profile
is somewhat different than the conventional lap-pool natatorium, which
attracts swim-team members, fitness-lap swimmers and students of all
ages to organized classes.
"We basically
are employed by the residents of the City of Shoreview, so they are our
No.1 priority and have advantages at the facility. They have first
choice on program and less expensive entry fees. They have preferential
treatment because they helped build the facility." Said Mark Themig
Aquatic
Program Supervisor of Shoreview, which is one the three facilities
located within the St. Paul-Minneapolis metropolitan area. "But I donêt
want to draw away from the non-resident use of the facility, which is
approximately 60 percent. We are able to attract from the entire
metropolitan region," he added.
In planning
events and programs to attract members of the target market, it is
important to understand that such an attraction is a destination. Few
people "stop by" an indoor leisure aquatic center on the way to
somewhere else. They go to this destination specifically for recreation
and entertainment.
However,
because indoor aquatic parks owned by municipalities or park districts
must offer traditional aquatic programs À learn-to-swim classes, lap
swimming, competitive and exercise classes À recreation cannot be the
only use of the facility. "Our hours of operation are 6 a.m. to 10 p.m.
This allows us to meet all the North Clackamas swim and educational
needs as well as meet the operational expenses of the facility, " Strin
said.
The schedule
at the facility includes unusual programs that make use of the centerês
wave pool and waterslides as well. "We have a program called •Teen
Waveê for teen-agers without swim skills who feel out of place with the
younger children in the learn-to-swim classes. We use the slides and
wave pools to aid them in water acclimation. Our facility is like
having the best of both worlds. We donêt have to worry about the
weather. We can get 1,000 people in here and still offer a full aquatic
program," Stirn said.
Weighting the Cost
Just as
careful analysis of market demographics and fee structure is essential
for revenue, detailed planning is critical in minimizing operating
costs while maximizing operating costs while maximizing efficiency.
Expenses for an indoor aquatic recreation center fall into several
subgroups.
Site Operating Costs À The everyday expenses necessary to operate the facility such as labor, commodities, services and utilities.
Overhead Costs À Expenses incurred in the administration of the facility. This may include marketing, payroll, accounting and personnel.
Debt Services
À The last major element of expense, but in the case of
government-owned facilities, dept service is rarely required because
the aquatic facilities are capitalized with general-obligation bonds or
revenue bonds structured so that the facility revenue doesnêt have to
cover both it and site operating costs.
The two
largest expenses in the operation of the indoor leisure aquatic center
are labor and utilities, which are greater than those for conventional
lap-pool facilities. The greater number of pump motors and their higher
energy consumption increase electrical costs. Also, the indoor leisure
natatorium experiences greater evaporation and therefore must process
and/or exhaust more water.
To be
successful, an indoor waterpark requires a lot of careful research and
planning. With proper preparation and communication, a municipality or
other agency can build a facility that will be the pride of the entire
community.
Mistakes to Avoid
- Making decisions based upon inaccurate information
- Failure to factor in inflation cost for a future project
- Confusing construction cost with development and project costs
- Developing in a project-cost budget based upon numbers reported for a similar existing project
- Develop a project cost without taking into account the unique features, design program, size, location and schedule of finishes.
- Confusing site-operating costs with overhead costs
- Failure to identify
variable operating-cost factors between geographical sites (i.e., labor
utilities, insurance, services, etc.)